John Larracas is an advocate for wildlife, wilderness and humanity. Born and raised in Manila, Philippines. At the age of 19, he moved to Davis, California (2012) to join his beloved mother. Cherrie passed away due to a rare type of breast cancer two years later. This event changed everything for him.

Inspired by his mother’s life, Larracas took the leap of faith and pursued his passion of capturing moments and filming stories. His spontaneous energy to travel and meet people opened his eyes, mind and heart about diversity, inclusiveness and equity. He is known for images that are narrated through the current status of wildlife, wilderness and humanity. In this digital age, John uses the social media as one of his platforms to raise awareness about the many advocacies he stand for through his photos and short films. This is to inspire and educate the public about the issues our society is facing.

His youthful and forward moving creative ideas kickstarted many opportunities to work on wildlife, wilderness and humanitarian causes. He is currently the director of a 501(c)(3) non-profit organization called Early Recognition Is Critical (E.R.I.C.). It employs ultimate frisbee clinics and spirit of the game to teach youth about cancer symptoms and the importance of an active lifestyle, and speak up when something is wrong. He is also the very first conservation ambassador of SaveNature.org. A non-profit organization based in San Francisco, California that purchases valuable acres of rainforest. Conserving the Guanacaste Conservation Area protects jaguarfs, spider monkeys, macaws, orchids, and morpho butterflies

At the early age of 26, Larracas has established a global network. Proceeds from his work are being donated to different non-profit organizations across the globe. He is currently living in Davis, California.